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Heavyweight: The EU’s New Deal Forces Great Changes in the Consumer Electronics Industry, How Does China Respond

Posted by: Yoyokuo 2022-04-22 Comments Off on Heavyweight: The EU’s New Deal Forces Great Changes in the Consumer Electronics Industry, How Does China Respond

Written by / Blue Technology

For the consumer electronics manufacturing industry, especially the home appliance and mobile phone manufacturing industry, the new EU deal came as suddenly as the epidemic.

Bluetech was informed that the EU is planning a new circular economy initiative, while the European Commission plans to “take concrete action in electronics and ICT”.

Simply put, this plan has revealed several clear signals: First, the EU hopes that consumer electronics products will have a longer lifespan, not a short lifespan and an impact on environmental pollution;

The second is to establish perfect rules for the waste and collection and disposal of consumer Electronic products in the future;

The third is the fundamental purpose of this plan, which is to implement the goals of the European Green Deal, the sustainable growth agenda in Europe.

The biggest beneficiaries of this plan are consumers. Because the plan states: consumers will benefit from a true right to repair, consumers will have access to reliable information on issues such as product repairability and durability.

These two points are actually the core of the whole plan. On the one hand, it is to better protect consumers and let them have more detailed information about products, maintenance rights and durability. On the other hand, it will force companies to The after-sales maintenance system is more perfect, and the life cycle and repairability of the product must be clarified.

Don’t underestimate this change, it will have a profound impact on companies and will force companies to increase their investment in Europe. These inputs have two meanings:

One is the investment in hardware. The service system, such as maintenance, right to know, etc., although the vast majority of products in Europe have always been in compliance with EU rules, and have relatively complete services such as user product right to know and maintenance, but the introduction of this EU rule means that products There will be more transparency, and even every product component should (or need) be explained in detail. The three words “right to know” can be said to be completely from the perspective of consumers.

The second is the investment in software. That is, through APP or online answers, etc., you can interact with consumers at any time, and help consumers solve problems. In both aspects, enterprises need to invest financial resources, material resources and energy on the original basis.

In reality, some manufacturers do not allow third parties to repair them, or the product is out of warranty when a problem occurs, and the manufacturer does not repair it, or the repair price is too high. In the new EU plan, the interests of consumers will be emphasized, while manufacturers will need to shoulder considerable responsibilities.

Once the EU implements the new policy, it will increase the protection of consumers and clarify the consumer’s right to know. This means that even if some products have passed the warranty period in the future, once consumers have not obtained the due right to know before, it is very likely that the manufacturer is responsible and will be responsible for product maintenance and other issues.

These new regulations have a direct and significant impact on manufacturers of smartphones, laptops and other electronic products.

At the same time, the committee will also introduce a new regulatory framework for batteries to enhance sustainability and enhance their potential use in meeting human environmental goals.

At present, in the EU market, Chinese mobile phone brands represented by Huawei, Xiaomi, OV, etc. are growing rapidly; the home appliance manufacturing industry represented by Haier, Hisense, TCL, Midea, and Galanz is steadily increasing. These companies must be under the new EU regulations. One of the key supervision enterprises. Of course, the new EU regulations are not just for Chinese companies, but for global companies.

How Chinese companies should deal with the new EU regulations is a major issue they must deal with during the epidemic.

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