The new iPhone SE 2 is here, and it’s an attractive product: it combines a tried and true design with arguably the fastest mobile chip in the industry, and a starting price as low as $3,299. It may be the most appealing phone in Apple’s product line to a wide range of users.
The iPhone SE 2 is a lot bigger than its predecessor. Those hoping for a return to a 4-inch Display may be disappointed by this. However, Apple isn’t the only company giving up on smaller phones; there’s not much left of smaller Android phones.
This trend makes sense for both tech companies and consumers. Bigger phones mean bigger revenue for tech companies.
You may have noticed that smartphone prices are rising; this is partly a reflection of the fact that some consumers are willing to pay more than they used to because smartphones have become so important in so many aspects of our lives. But part of the reason is that companies like Apple need to please investors, and if they can’t do it by selling more phones, they can do it by selling them at higher unit prices.
Apple and Android smartphone sales growth has slowed as the market saturates, and people are upgrading less frequently for a variety of reasons. This makes selling low-cost smartphones more economically disadvantageous than it has been in the past. To make up for the drop in overall sales, phone makers need to sell phones that are more expensive than before.
These business-related reasons are only some, but not the most important. There are also technical and design reasons.
Over time, smartphone makers have added more features and components to smartphones, requiring more space inside the phone to hold these things. Coincidentally, most of the top priorities of smartphone buyers run counter to small phones: battery life and cameras.
In February 2019, market research firm SurveyMonkey asked smartphone buyers what part of their phone they care most about. The top concern of 76% of iPhone users and 77% of Android users is battery life. Also at the top of the list: better cameras at 57% and 52%, respectively.
In modern smartphones, batteries make up a sizable portion. The bigger the phone, the bigger the battery, and a bigger battery means longer battery life. That said, while some smartphone buyers may say they want a small smartphone, a significant percentage also say that when told it means less battery life and poorer photo quality, They may change their minds.
At the same time, supply lines can only produce so many components in a given time frame, and in many cases, phone makers can only concentrate supply lines on the most attractive products.
The Links: FP75R12KT3 LD431850