According to foreign media reports, Sony has confirmed that the detailed announcement timeline for the PS5 will not change, and will follow a similar announcement model for the PS4. The latter was announced in February 2013 and released in November of the same year.
Earlier this month, Sony CFO Hiroki Totoki said in a financial conference call for investors that new products will be disclosed at an appropriate time. When it comes to price, he added that factors beyond Sony’s control include competition with other platforms, so it’s difficult to discuss the price of the PS5 right now. In the follow-up, Sony will balance the pricing based on the cost of announcements and advertising expenses, suggesting that the price of the PS5 depends on Microsoft’s Xbox X series.
A recent report also pointed out that the PS5’s internal parts are expensive, with the news that its manufacturing cost has been pushed to $450. Sony has been trying to reduce the cost of the PS5 to an acceptable range as much as possible, and is willing to take some of the early hits in order to keep sales stable.